Head into Canva and drop a square element over your listing photo, then change the colour to one in your palette, then adjust the transparency so you can see the listing behind it…voila! That listing photo will seamlessly blend into your grid. Have a listing that just doesn’t match? No problem. Here’s a pro tip, incorporate elements of your palette into your wardrobe or backdrops when snapping pics that way photos of you will always fit into your feed. This means the colours in your colour palette should be represented in every single photo. Similar to choosing a tone, you want your posts to be colour coordinated. If you’re not sure what your tone is take this 2-minute quiz that will give you insight into your brand style. Be aware of these three things and aim for consistency and your feed will thank you. Tones come out in to play with the use of filters (limit yourself to 2) and colours (choose a colour a palette and don’t deviate) as well as the type and style of photo. TWO | CHOOSE A TONEĪre you light, bright and airy? Moody and sleek? Boho chic? Pick one and stick to it! But how do you even do that Melanie? Glad you asked. If you really feel inclined to share blurry or less than stellar photos pop them into your stories where they will live and die in 24 hours and where the need for that perfectly branded look is less important. That means save that photo that’s kind of blurry (but totally hilarious) of you falling down face first in the snow off of your grid. Imagine a potential seller, landing on your profile only to see blurry or messy content… they might wonder if that’s your go-to standard and leave it right there. If you are a service based business or personal brand (as a realtor you are both!) you really want to streamline your content with high quality images that make your feed look more professional. Unlike sites such as Twitter, the name of the game on Instagram is beautiful or captivating/interesting photos that engage our senses and make us want to tap that heart button. Listen up friends, Instagram is a visual platform. Here are 5 things you can do today to get that perfectly branded IG grid. This way, your feed will look organized, pleasing to the eye, and convey your brand identity.Stuck trying to make your Instagram feed look stellar with little success? Don’t worry you’re not alone! This is the number 1 question I get asked almost on a daily basis, realtors from all over the globe jump into my DM’s to ask how they can create a beautiful looking feed. With a bit of creativity and foresight, you can create one larger image, divide it into smaller images, and upload them in the right order. However, if you wish to portray the personality of your brand or business, you’ll want your feed to look more polished. If you use Instagram to connect with friends and family, this shouldn’t be a problem. Related: How to Craft a Consistent Instagram Feed for Brandability As a result, visitors to that profile will see a collection of pictures, which will feel similar to scrolling through someone’s phone gallery. People who don’t put too much thought into connecting the colors and themes of their posts will end up with a pretty random feed. Over time, these pictures accumulate on your profile to create your feed. Usually, when you post on Instagram, you upload a single picture, video, or even multiple pictures with a cover. They are called puzzle feeds, and we’ll show you how to create them using Canva and one other free tool.
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